About

I'm a Product Designer with 9 years of experience across design and engineering. I turn complex problems into simple, intuitive digital experiences, combining user-centered thinking with a deep understanding of how products are built.

My work spans the entire product design process, from understanding user needs and mapping journeys to shaping interactions, prototyping, and refining interfaces through testing. I also use AI to explore ideas, uncover insights, and prototype faster, while keeping human judgment and real user needs at the center.

At MIMS, Asia's leading medical information platform, I design web and mobile experiences for healthcare professionals across products like MIMS Drugs, MIMS News, and MIMS Education. I identify friction points, translate them into thoughtful design solutions, and contribute to our shared design system through component libraries, design tokens, and visual foundations. My engineering background helps me work closely with developers to bridge the gap between design and what ships.

I'm drawn to meaningful problems, especially the kind where making something simpler can make a real difference. I believe good design should not only look good, but feel effortless and work beautifully.

Outside of work, you'll usually find me hiking, camping, with a good cup of coffee, exploring somewhere new, or planning my next adventure.